- Employment Type: Indefinite-term Contract
- Working Hours: Monday-Friday, 9:00 AM–5:00 PM
- Regime: Hybrid
- Location: Madeira Island
- Salary: from 20K EUR gross/year depending on experience
About Paddy Labs
Paddy Labs operates in digital marketing and merchant services, where customer acquisition, conversion and revenue performance are closely connected. We work across marketing, creative, technology, business intelligence and operations to turn ideas into measurable business results.
The Role
We are looking for a creative, proactive and performance-driven Social Media & Performance Video Editor to produce engaging video content for paid advertising campaigns and social media platforms.
You will transform product information, raw footage, creative briefs and marketing concepts into compelling, high-converting video ads designed to capture attention, drive engagement and generate sales.
Working closely with our marketing, media buying and creative teams, you will develop, test and optimise video creatives across multiple e-commerce brands and offers.
The ideal candidate understands that successful video advertising goes beyond visual appeal. It requires strong storytelling, attention-grabbing hooks, an understanding of consumer behaviour and the ability to adapt creative content based on performance data.
Key Responsibilities
- Ensure all videos comply with Meta's Advertising Standards and platform-specific policies.
- Create and edit high-performing video ads for social media platforms, including Facebook, Instagram, TikTok, YouTube and other digital advertising channels.
- Produce engaging short-form videos, including UGC-style ads, product demonstrations, testimonials, promotional videos and direct-response advertising content.
- Develop compelling hooks, storytelling sequences, visual effects and calls to action designed to capture attention and drive conversions.
- Create multiple variations of video creatives, testing different hooks, messaging, pacing, formats and visual approaches to improve campaign performance.
- Collaborate closely with media buyers and marketing teams to understand campaign objectives, target audiences and creative performance.
- Analyse creative performance feedback and continuously optimise video content based on engagement, click-through rates, conversion rates and other relevant advertising metrics.
- Stay informed about emerging social media trends, viral content formats, advertising styles and platform-specific best practices.
- Adapt video content for different audiences, markets, languages, placements and aspect ratios, ensuring each creative is optimised for its intended platform.
- Transform existing footage, stock assets, product images and other creative materials into fresh, engaging advertising content.
- Manage multiple creative projects simultaneously, ensuring deadlines, priorities and production requirements are consistently met.
- Maintain organised libraries of raw footage, editable project files, approved creatives and final exports.
- Ensure all video content meets brand guidelines, Meta's Advertising Standards, other relevant advertising platform policies and internal quality standards, proactively identifying and avoiding creative elements that could lead to ad disapprovals, delivery restrictions or advertising account penalties.
What We're Looking For
- Strong knowledge of Meta's Advertising Standards (Facebook and Instagram), with proven experience creating compliant, conversion-focused video ads.
- Proven experience editing videos for social media, digital advertising or e-commerce brands.
- Strong proficiency in video editing software such as Adobe Premiere Pro, After Effects, DaVinci Resolve, CapCut or similar tools.
- A solid understanding of short-form video content, social media advertising formats and attention-grabbing creative techniques.
- Experience producing direct-response video ads, UGC-style content or performance marketing creatives is highly desirable.
- Ability to create visually engaging videos using dynamic editing, motion graphics, captions, transitions and sound design.
- Understanding of how video creatives influence audience engagement, customer acquisition and conversion performance.
- A creative mindset combined with an analytical approach to testing and improving content.
- Excellent attention to detail, organisation and time management skills.
- Ability to work independently while collaborating effectively with marketing and creative teams.
- Comfortable working in a fast-paced environment, managing multiple brands, campaigns and deadlines.
- Good written and spoken English.
- Resident in Madeira Island.
If you're passionate about social media, digital advertising and creating video content that delivers measurable results, this is an opportunity to develop your skills in a fast-paced, growing industry.
You'll work alongside experienced marketing and media buying professionals, gain exposure to performance-driven advertising strategies and have the opportunity to see the direct impact of your creative work on real campaigns.
We value creativity, initiative, continuous learning and people who are motivated to make a difference whilst delivering quality and volume.
- Interested in joining our team?
- Send your CV and portfolio to